Little Black Dress Initiative

Little Black Dress Initiative (#LBDI) is a week-long awareness and fundraising campaign that harnesses the power of social media and doing something “a little different” in order to educate people about local issues that Leagues work on in their communities.

In Des Moines, our LBDI will underscore the effects that generational poverty has on women’s ability to advance and access opportunities and resources.

Junior League of Des Moines LBDI Advocates wear the same black dress (or outfit) for five consecutive days to illustrate the restrictions poverty places on choices, opportunities, and access to resources. By wearing a button that reads “Ask Me About My Dress,” they invite dialogue among colleagues, friends, and strangers to raise awareness about how poverty effects women in Iowa.

Our League will participate in the LBDI April 3rd – April 8th 2023. Support our LBDI Member Advocates wearing the dress by donating today!


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Started by the Junior League of London in 2014, dozens of Junior Leagues have replicated the Little Black Dress Initiative in their own communities. Learn more about this Association-wide program: